Do you ever sign-up to a mailing list and have in mind what to expect? I do all the time. I usually join a mailing list because it has something of value or a good dose of inspiration. I won’t sign up if it’s understood the email I will receive is just a faster way to connect to buy items. So when it gets like that, I unsubscribed.
I recently unsubscribed to a few emails filling up my inbox. You know the question they ask if there’s a reason why? Well, they don’t actually give you enough room. But if I would respond this is what I would tell those who wonder why they lost me as a subscriber.
I unsubscribed. Here’s why.
I dislike the way society has overloaded us with commercials. I don’t even listen to regular radio nowadays because I don’t want to hear a line-up of ads. I am a podcast girl now, to a selected few, with limited or no advertisement. And TV, well if it’s not on “DVR” or “On Demand,” I don’t watch it. I do my best not to get overloaded with “buy me signs.” Its bad enough I have to consume it at times while driving. Or that they pop-up in the side-bar of my emails. Or even worst when they pop-up in my social feed like they’re my friends. There’s always someone telling me why I should spend my hard earn money on what they are selling. It can be overwhelming and to the tell the truth, it’s annoying.
Then I open my email. The one from you. The one I signed up to because you inspired me, and offered substance. You made me want to stay connected. It may have been because you encouraged me that I can do anything I put my mind to. Then one day it felt artificial. Like your inspiration came wrapped up in a ticket for sale. When I didn’t buy, your emails became a bit more personal, you used my first and last name. And one day you did the ultimate violation. You told a story like you use to. One I can relate to. Only to tell me to buy one of your new courses.
I can’t knock your hustle. That’s what makes you great in this game. I guess. I am sure it’s what brings home the coins. And put food on your plate for you and your family. But sometimes I wish there’s a better way for you to market yourself. Like a link on your website for all your products, classes, and books. And just maybe you can leave the emails for a more personal touch. Maybe emails can be just for what you said it was when I signed up. Just to stay connected.
I digress. In no way, I’m suggesting you changed your format. Especially if it works for most of your subscribers. Don’t feel any obligation to me. I am just one who decided to clean out my mail box recently and you were one who was on my unsubscribed list.